Getting your Trinity Audio player ready...

JOHNSON CITY – State of Franklin Healthcare Associates is pleased to announce the launch of a new logo and brand identity centered on “SOFHA,” a name already widely recognized by its patients and communities. The rebrand formalizes this familiar abbreviation while marking a transformative chapter for the organization, which became 100% employee-owned earlier this year.

While the company’s official name remains State of Franklin Healthcare Associates, the streamlined SOFHA branding will help the growing organization connect with patients as it adds new clinics, providers and specialties in both existing and future markets. As part of the rebrand, the company’s web domain will also change from sofha.net to sofha.org.

“While the full name of State of Franklin Healthcare Associates will remain a part of who we are, the shift to SOFHA reflects the identity many already know and trust,” said SOFHA CEO Rob Slattery. “SOFHA is more than just a name. It represents our commitment to exceptional patient care, our unwavering dedication to the communities we serve and our shared vision for a healthier future. We don’t just work for SOFHA; together, we are SOFHA.”