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Main Street Elizabethton invites everyone to celebrate the magic of Christmas in Downtown Elizabethton this summer from Sunday, July 21, to Saturday, July 27. A total of 17 downtown businesses are participating to offer specials, activities, and unique gift opportunities.

“Christmas is always a magical time in our downtown, so why not celebrate that magic this summer?” said Main Street Director Courtney Bean. “We love seeing our downtown transform for Christmas in July as businesses get creative with decorations and great specials. It is such a fun time to spread that holiday cheer in the heart of summer.”

Festivities will kick off at Crossroads Craftworks on Sunday, July 21, with the July Maker’s Market, featuring a variety of local artisans and vendors. Celebrations will continue throughout the week at various businesses downtown. Shoppers can find local decor, merchandise, and gifts at nine retailers. Creative gift-making opportunities will be available at August Muse, Made on Elk, and Fletcher’s Homemade. Special holiday-themed menu items can be enjoyed at The Coffee Company and Tweetsie Trailing Ice Cream Co. Unique experiences and opportunities will be offered by Natural Kneads Wellness & Massage and Lantern Real Estate.

All are invited to join the festivities and celebrate Christmas in July while supporting local businesses in Downtown Elizabethton. For a complete list of participating businesses and event details, visit MainStreetElizabethton.com. Stay updated and find ways to get involved by following @DowntownElizabethton on Facebook and Instagram.

For questions, contact Main Street Director Courtney Bean at (423) 213-0090 or cbean@cityofelizabethton.org.