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Residents gathered for the grand opening of Smokey Mountain Treasures at 300 E. Elk Avenue on Friday. The ribbon-cutting ceremony was a momentous occasion, attended by notable figures like Elizabethton Mayor Curt Alexander, Councilman Kim Birchfield and Bill Carter.

The crisp morning air echoed with the clinking of scissors as Mayor Alexander expertly cut the ribbon, officially welcoming the newest gem to Elizabethton. The atmosphere was filled with anticipation, and the store’s owner, Matt Musick, beamed with pride.

The crowd included esteemed guests, such as Lisa Bunn, the former owner of Eagles and the Coffee Company, and Jackie Bowling from Taco John’s. Glen and Chuck Bowers, the genial barbers from Bowers Barber Shop, added their charm to the event, creating an atmosphere of camaraderie. Several vendors also were on hand.

As the doors swung open, guests marveled at the unique offerings within Smokey Mountain Treasures. The store housed a diverse collection of goods from 15 vendors, each contributing to the eclectic charm of the establishment. From vintage trinkets to handmade crafts, the treasures spoke volumes about the rich history and creativity present in Elizabethton.

Amidst the festivities, car enthusiasts were treated to a special display as members of the local car club showcased their prized vehicles. The street outside Smokey Mountain Treasures transformed into a mini car show, attracting both aficionados and curious onlookers alike.

Matt Musick expressed his gratitude for the overwhelming turnout, sharing his joy at the positive response from the community. He hinted at exciting prospects, revealing that more vendors were on the horizon, promising an even wider array of treasures for visitors to discover.

The grand opening of Smokey Mountain Treasures wasn’t just a celebration of commerce; it was a testament to the town’s resilience and spirit. As the day unfolded, Elk Avenue became a hub of activity, with smiles, laughter, and the promise of new memories to be made at the latest addition to Elizabethton’s tapestry – Smokey Mountain Treasures.