Roan Mountain now featured in Carolina Mountain Life Magazine
Published 4:14 pm Thursday, June 18, 2020
- Contributed photo (Carolina Mountain Life Magazine) Roan Mountain to be featured on cover of Carolina Mountain Life Magazine.
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Roan Mountain is being featured on the cover of the summer issue for Carolina Mountain Life (CML) Magazine.
The magazine hit the shelves on June 18, and features outdoor opportunities for tourists, COVID friendly of course.
According to Mike Hill, chief of the Roan Mountain Visitors’ Bureau, this latest exposure to the area can be attributed to the TVA grant they were previously awarded. He said 28,000 “Tennessee’s Outdoor Playground” brochures were sent out to Mountain Electric, and the publisher of the magazine reached out from there.
“Who knows what the rest of the residuals off of this thing are going to be,” he said. “This is just a neat side effect of our grant project.”
Hill said he thinks this is fantastic, noting the marketing on the other side of the mountain in North Carolina.
“The key is starting and capturing opportunities from those first steps you make,” he said.
Hill said he believes this exposure will be great for small businesses in Roan Mountain, who to his knowledge have luckily not been permanently shut down due to COVID.
The bureau previously shared the area’s beauty with their “We’ll See Ya When You Get Here!” promotional video that was launched last month. Hill said this now has over 10,000 views.
“I felt that it turned out well, especially for an unincorporated township,” he said. “I’m pleased with how everything worked and is functioning as well as it is.”
Hill said he believes business is going to pick up, noting the things Roan Mountain has, including lodging, which brings in a lot of revenue. He said that if more people come to stay, it will benefit businesses, and then help fund lodging taxes, bringing in more revenue for tourism.
“It just keeps getting better,” he said. “This was totally a side effect of the marketing efforts we put out already, and who knows where it goes from here.”
Hill said he thinks there will be an increase in visitorship because of these things.
“Who doesn’t want to come to Roan Mountain? I mean you show people what’s there, it’s compelling on its own. We just have to show people what’s there,” he said.
The magazine, which is free, is distributed across Avery and Watauga counties, down to Wilkes, Caldwell and Ashe counties.
“Roan Mountain…it might be our time,” Hill said. “We’re bringing it.”
